The success of any visual story or visual marketing strategy depends mainly on the view of the audience. Today, I want to go back to the basics and talk about how all the things we see can be associated with simple shapes and how the use of these shapes affects the outcome of our strategies.

Shapes as an element of design usually add interest to a piece of art whether it is in a document or an image. The shapes are usually depicted by borders such as color or line and are often used to emphasize a particular part of the page. Now let us see how shapes help a designer or graphic artist to create creative layouts or drawings.

• Shapes help designers to separate and connect the information in an attractive and organized way
• Shapes help graphic designers represent different ideas.
• It adds texture, rhythm, depth, and tempo to our designs
• Help express various points and areas of interest
• Help differentiate various elements of design

How to use shapes to make your designs stand out?

Judicious use of shapes can help send the right message about your brand and keep your visual marketing strategy consistent. Learn how different shapes convey hidden meanings and feelings so that you can choose the best shape combination for your designs.

There are three basic types of shapes

1. Geometric

These are the most commonly used shapes. We introduce them to children in school. These figures are like circles, squares, and triangles have notable meanings that are characteristic of graphic design. Circles represent infinity because they have no beginning or end. They likewise represent free movement, but at the same time are largely used to protect and restrict.
Rectangles and squares represent integrity, stability, equity, and security, among other things. However, due to their familiarity, they were not used to grab attention. Triangles advocate action, agitation, aggression, and stress. They mean the existence when based on them and the instability when not.

2. Organic/natural shape


These shapes represent the things of the natural world. There are 2 types of organic shapes.

• Regularly
• Irregular

Regular size


These are taking the form of naturally or regularly available people in the environment, such as flying creatures, trees, rivers, or streams. A basic shape such as a square or a round may be more dramatic if they were enhanced with flowers or leaves.

Irregular shapes


They are not definite in terms of any angle, side, and shape. These shapes can have shapes and angles of any length and shape. Thrust shapes are very useful for creating something that provides novelty, contrast, and randomness in a design.

3. Abstract shapes

These are representations of everyday objects and people. They can also be a simplified rendering of tasks and processes.
These shapes (often referred to as conceptual shapes), despite being designed in bizarre language, are universally accepted by audiences. It is molded based on abstract shapes or styled with the logic of simplifying regular (natural) shapes. Graphic design is never without surrounding abstract shapes, which can undoubtedly be seen in toilets, vehicles, websites, escalators, and more. Examples of abstract shapes are icons that show people with disabilities, men, and women.

What are the uses of shapes in designing?

Figures represent thoughts and feelings. Have you ever seen a logo that just feels a certain way? Some people feel confident and professional while others feel playful and friendly, and this is because of the way they are designed. The art of graphic design is about blind communication; Instead of using words, you use color, layout, and – as we discuss here – shapes to speak only through images.

Like individual words, shapes also represent different ideas, and people interpret them without even knowing. When we see circles, squares, triangles etc., they indicate predictable reactions in our subconscious. Although most people are not consciously aware of what these images mean, they feel it all the same; And that’s why some people feel one way or the other.

Graphic designers, however, understand the meanings of shape very well and use this code to more strategically communicate the right message to logos, websites, advertisements, or whatever the job calls for. Huh.

1. Circles

The circles represent perfection, completeness and harmony. One of the most classic shapes is also one of the most popular in graphic design for its strong meanings. To understand the meaning of circles, you must first understand one of the core principles of optics: the human eye instinctively follows lines. With that in mind, because a circle is a line that never ends, it represents both movement and perfection. In graphic design, that opens the door to lots of uses.

As borders or frames, circles – and other circular shapes such as ellipses and ellipses – represent both unity and security. Missing any sharp or jagged edges (which we explain below), the circles are a much more friendly shape than the other images. Because they invite the audience to their “fullness”, the circles display a strong sense of community. For these reasons, they are one of the most popular choices for logos, or at least to frame logos inside them.

As decorative motifs, such as building blocks in background decorations or other images, the circles are playful and beautiful, and put the audience at ease. The circles never stop, and so do not have eyes when looking at them, causing them to whisper like a child.

2. Squares and Rectangles

Squares are reliable, give stability and suggest order. Considering their structural integrity, square and rectangles signify stability and, by extension, trust. They are the go-to shape for order and organization, as well as all other traits associated with these, such as logical, calculating, and above all, efficient.
However, as a consequence, squares are rectangles can be a little bland by undermining other attempts to be vivid or fun. Their straight lines present a clear-cut and neatly defined pathway, and so there’s not distraction — the fastest route, not the scenic route. In the business world, squares are rectangles are a favorite emblem of serious industries like insurance or finance.
You can further customize the message rectangular shapes send by tweaking the angles of their corners. While perfect right angles highlight the emphasis on stability, slanting those angles can create interest hybrid shapes, depending on how sharp the corner is (more on this below). This is one technique to make otherwise boring rectangular shapes more exciting.

3. Spirals

Regarding the theory of how the eye naturally follows lines, the spirals take that principle to extremes. They maximize the effect of a circle, “keeping you focused”, almost hypnotizing the viewer by keeping and holding their attention.
The spiral is a powerful influence on graphic design, and therefore should be used cautiously. They are visually “busy”, and so they counteract images that attempt to be quiet or easy. They are also highly magnetic, so they compete with another scene nearby. On the other hand, when spirals are used alone and have a central focus, they can seamlessly create a dynamic and intense scene.

4. Triangles & Arrows

Triangles that indicate direction and power represent. When determining the meaning of triangles, the most important factor is which direction the point is facing. Triangles and arrows completely change their meaning depending on whether they are pointing up, down, left, or right, and combine those meanings to a degree in between. Upward-facing triangles are structurally sound (such as rectangles) and therefore a symbol of stability and trust. But because the point draws the eye upward, they also represent growth and success, and indicate leadership or even domination. The downward triangle is almost opposite. Because they look as if they could fall at any time, they represent a risk and can cause a bit of tension, which can be intentionally used to create a visual scene.

5. Sharp Edges

When working with squares, rectangles, and triangles, the sharpness of the angles also communicates its own meaning. Considering the core rule of optics that the eye follows the lines, pointier angles create more eye movement, which translates into a more energetic view. In excess, this effect can be annoying or disruptive, but if the aesthetic you’re going for is extra sharp angles are perfect.
Likewise, flatter or wider angles are very quiet. If you are trying to find a good medium between energetic and calm, you work well, but if you really aim for comfort, then your best option is to completely close the corners. is.

6. Curved Edges

A curvy or wavy line takes on the fun and whimsical qualities of a circle and applies them to otherwise straight-edged. The severity of the wave – think “frequency” – determines how many eye movements it causes; Just like sharp edges, wavy lines with a high frequency can be grating and disruptive, though not as sharp as the pointed edges.

One of the most useful applications of curves in graphic design is to temper the more severe effects of shapes with rigid corners to make them a bit friendly. You often see this in web design, where rectangular buttons are rounded to soften their appearance.

7. Parallel Lines

The way they capture the eye movement of a viewer, a series of parallel lines works in basically the same way. However, what they communicate depends on their direction.
Curved and rounded corners are a practical graphic design strategy to find the right balance between the critical properties of rectangles and the playful properties of circles.

8. Vertical Lines

A series of vertical lines constantly direct a viewer’s eyes up and down, suggesting strength or even aggression. Like an upward triangle, the vertical lines symbolize dominance and leadership, and as such work against more peaceful scenes.

9. Horizontal Lines

In contrast, horizontal lines symbolize stability and balance, such as the ground we walk on. Horizontal lines can be calmed and demonstrate safety, with the drawback that they are a bit on the boring side.

10. Crosses

What happens when you combine a vertical and a horizontal line or two vertical diagonals? As you might expect, crosses indicate conflict or the opposite, which in some instances may be exactly what you are going for.
Depending on how stylized they are, crosses sometimes carry external symbolic meaning with them. Vertical-horizontal crosses, for example, are usually associated with religion, especially Christianity, and the viewer may have any personal opinion. However, they also represent health and hospitals, so you can influence interpretation with the right context.
Similarly, diagonal crosses may appear as an X, usually associated with restrictive signals. To avoid signing the “no” sign, do not use other images before or behind the cross-place them up, down, and in an empty triangle instead.

Like the original shapes, you can modify the meaning of a cross by adding more visual weight to one scene over another. For example, if you use a thick horizontal line but a thin vertical line, the cross will primarily maintain stability and balance, but still retain some of the vertical’s strength and aggressiveness. In this way, you can customize the cross design to suit your needs.

11. Symbol

Sometimes the meaning behind some shapes need not be esoteric. You can always immediately return to universally accepted symbols and communicate a particular message clearly. With common symbols, an easily recognizable shape is essentially similar to using a real word.

Everyone knows that a heart represents love for example. If you want to display romance or love, it is as simple as the heart in your image. There are lots of symbols like hearts, as well – stars represent success and achievement, scales represent justice, clocks represent time, diamonds represent wealth, etc. Keep in mind that these are culture based Varies: Due to the street signs of a country, for some an octagon represents a “stop”, others a downward-facing triangle.

Animal shapes are particularly popular in graphic design for similar reasons. Many animals each have their own different associations, so you have a variety of arrangements to choose from, representing a specific set of things you want: a wise owl, a clever fox and a dangerous shark, etc. , Well done with graphic design, you can also take a generic symbol and make it your own, such as a friendly and flying bird to represent one of the largest social media sites ever How did you come for

12. Abstract Shapes

Above all, graphic design is a creative field and is therefore not limited to a rigorous selection of original shapes and lines. Instead, designers are free to invent completely new shapes – whatever they need to serve their purposes.

Be afraid to create your own abstract shapes. You can use multi-sided polygons, fluid circular drops, or any mixture – you are the creator, so the only limitations are your imagination.

However, when using abstract shapes, keep in mind that the individual aspects you use retain their symbolism from their original shapes. What this means is, if you use the top-half of a circle and the bottom half of a square, you will create an abstract shape that displays both the flickering features of a circle and the serious features of a square.

Like squares with round corners, as we mentioned above, you can craft an abstract shape to accomplish whatever you may have. Perhaps you want to create something that the world has never seen before to stand out from the crowd.

13. Pentagons, Hexagons, Octagons

Use the Pentagon, hexagons, octagons to give your designs a unique feel. They can also be used to illustrate the already known use of the figure.


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