Different Types of Logos: A Comprehensive Guide with Examples

Types of logo

Types of Logos:

Logos are an essential part of a business’s branding strategy. They are the visual representation of a brand and serve as the face of the company. There are different types of logos, and each has its own unique style and purpose. In this comprehensive guide, we’ll explore the different types of logos and provide examples to help you understand their design elements and how they can be used to enhance your brand.

  1. Wordmark Logos: Wordmark logos are typography-based logos that use the brand name as the logo itself. They are simple, elegant, and easy to read. Wordmark logos are popular among established brands, and they work well when the brand name is distinctive enough to stand out on its own.

Example: Coca-Cola

Credit: Google
  1. Lettermark Logos: Lettermark logos are also typography-based logos, but they use the initials of the brand name instead of the full name. Lettermark logos are ideal for brands with long names or those with difficult-to-pronounce names.

Example: IBM

Credit: Wikipedia
  1. Brandmark Logos: Brandmark logos are also known as symbol or icon logos. They use a symbol or icon to represent the brand. Brandmark logos are popular among international brands, and they work well when the symbol or icon is distinctive enough to represent the brand.

Example: Nike

Credit: Google
  1. Combination Logos: Combination logos use a combination of a symbol or icon and the brand name. They are versatile and work well for brands that want to establish both their name and their symbol or icon as recognizable elements of their brand.

Example: McDonald’s

Credits: Google
  1. Emblem Logos: Emblem logos are similar to combination logos, but they use the brand name within the symbol or icon. Emblem logos are popular among government organizations, educational institutions, and sports teams.

Example: Starbucks

Credits: Google


A logo is an essential part of a brand’s identity, and there are different types of logos to choose from. Whether you’re an established brand or a startup, you can choose a logotype that represents your brand and enhances your brand identity. In this comprehensive guide, we’ve explored the different types of logos and provided examples to help you choose the right type of logo for your brand. With a well-designed logo, you can establish your brand’s visual identity and create a lasting impression on your target audience.

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