Introduction

When we think about colors, they are something that can change your mood, attract attention, or make a statement. You can use it to activate the color or to cool. By choosing the right color scheme, you can create an atmosphere of elegance, warmth, or serenity, or you can express the youthful image of the sport. Advertising Design without colors is impossible and color can be your most powerful design element if you learn to use it effectively.


Colors affect us in many ways, mentally and physically. A strong red color has been shown to increase blood pressure, while a blue color has a calming effect. Being able to use colors consciously and harmoniously can help you create great results.

COLOR WHEEL

The color wheel or color wheel is the basic tool for combining colors. The first circular color drawing was designed in 1666 by Sir Isaac Newton.

The color wheel is designed in such a way that virtually any color you choose will look good together. Over the years, many changes have been made to the original design, but the most common version is 12 based on the RYB (or artistic) color model. There is a wheel of colors.

Traditionally, there are many color combinations that are considered particularly pleasing. These are called color harmonies or color chords and have two or more colors, which have a definite relationship in the color wheel. The Colo Impact is designed to dynamically create a color wheel to match your base color.

PRIMARY COLORS

In the RYB color model, the primary colors are red, yellow, and blue.

SECONDARY COLORS

The three secondary colors (green, orange, and purple) are created by combining the two primary colors.

TERTIARY COLORS

Another six tertiary colors are made by mixing primary and secondary colors.

WARM AND COOL COLORS

The color wheel can be divided into hot and cold colors.

WARM COLORS

The warm colors are vivid and energetic and move in space.

COOL COLORS

Cool colors give the impression of calm and make a soothing impression.

NEUTRAL COLORS

White, black, and brown are considered neutral.

TINTS, SHADES AND TONES

When we talk about tints, shades, and tones most of the times they are used incorrectly, although they describe fairly simple color concepts. Firstly when a color is made lighter by adding white, the result is called a tint. Secondly, when black is added to a color, the darker version is called a shade. Finally if gray is added to a selected color, the result is a different tone.

TINTS

Tints – When white is added to pure hue color it gives a tint color.

SHADES

Shades – When black is added to any color it gives different shades.

TONES

Tones – When gray is added to any colour, it gives different tones.

CONCLUSION

Colors are an essence of emotions, it provokes many feelings. Understanding the colour wheel will make a designer ready to know different moods of Visual Communication and an important element of Advertising Design. Hope that we have accomplished our goal of discussing the true concepts of Color and its importance in designing.


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