Color behavior: Understanding Their magic for Better Design

Color behavior: Colors are all around us. They make our world a more vibrant and exciting place to be in. But have you ever wondered why some colors seem to “pop” more than others, or why some colors make you feel a certain way? This is because colors behave in certain ways, and understanding these behaviors can help you create better designs and appreciate the beauty of colors even more. In this article, we’ll explore some of the key behaviors of colors: depth, flicker or vibrations, alternation, and color identity.


Have you ever noticed how some colors seem to be closer to you while others seem to be farther away? This is because of the depth perception of colors. In general, warmer colors like red, orange, and yellow tend to appear closer, while cooler colors like blue and green tend to appear farther away. This is why you’ll often see warm colors used in advertisements to make products seem more inviting and appealing.

Flicker or Vibrations

Have you ever looked at a patterned shirt or skirt and noticed that the colors seem to vibrate or flicker? This is because of the way our eyes perceive certain color combinations. When certain colors are placed next to each other, they can create a “vibration” effect that can be distracting or even uncomfortable to look at. This is why it’s important to choose color combinations carefully in designs, especially in areas where people will be looking at them for extended periods of time.


Alternation refers to the way colors can create patterns that repeat in a sequence. This is often used in designs to create a sense of movement or rhythm. For example, think of a striped shirt or a checkerboard pattern. These designs use alternating colors to create a sense of movement and energy. In advertising, alternation can be used to draw attention to certain elements of a design or to create a sense of excitement around a product.

Color Identity

Finally, color identity refers to the meanings and emotions that we associate with certain colors. For example, red is often associated with passion, energy, and love, while blue is associated with calmness and serenity. Understanding color identities can help you create designs that evoke certain emotions or convey certain messages. For example, if you’re designing a logo for a yoga studio, you might choose calming blues and greens to evoke a sense of peace and relaxation.

In conclusion, understanding the behavior of colors can help you create more effective and impactful designs. By considering the depth, flicker or vibrations, alternation, and color identity of your chosen colors, you can create designs that are not only visually appealing but also communicate the right message to your audience. So next time you see a colorful design, take a moment to appreciate the ways in which the colors are behaving and how they are impacting your emotions and perceptions.

Leave a Reply

Your email address will not be published. Required fields are marked *